The ZooZoos of Virgin

Its ironic how the punchline of an ad can be a direct negation of what the ad is doing. That is Virgin mobile for you. With the tagline saying "Think Hatke" (Think differently),It made a series of ads which are uncannily similar to the Vodafone's famous ZooZoo campaign.

You might have seen some of these in Television.

Both may look alike, but they are poles apart in terms of quality and content.

The ZooZoos are cute and the ambience is easy on the eye. Here the characters are irritating and ugly! I hate them...

The Jokes are so stale, you will wonder what the hell were the creators smoking when they made these...

The ZooZoo ads promote the Value Added Services of Vodafone, and they do it in a subtle way. Each ad represents a different feature of Vodafone. It is more challenging.

Virigin mobile has only one feature to advertise: Free local calls. And yet they have managed to bungle up the campaign!

Finally all i am gonna say is - Mr. Bronson! Stop crusing in your obscenely rich yacht and take care of your company in India! And yes, please live upto your tagline!!